I recently met with a CEO of a b2b SaaS firm with sub-1 million in revenues. The firm has had early success with a few large brand names. Often companies at this point hire a VP Sales and several salespeople to capitalize on their early momentum and provide sales expertise that the founders feel they … Continue reading Are You a Sales Hostage?
Month: April 2021
How Do You Begin?
Keep things simple. Don't over-think. Don't over-complicate. Step 1 - Start exactly where you're at. Step 2 - Do the next thing. Step 3 - Goto Step 1.
Capturing and Consuming Attention
A missed quota, a driver cutting us off on the freeway and a poorly designed website interface all rise to the top of our attention stack because we have to struggle to respond to them and or at some level figurative or literal could take us out. Threats, irritants and the things that slow us … Continue reading Capturing and Consuming Attention
Icebergs – Losing Deals to What You Don’t See Under the Water
Icebergs are hulking, majestic, and if you’re unlucky they’ll sink your ship. The dangerous part of the iceberg is not the tip sticking out above the water that's obvious to everyone. It’s the 90% chunk of ice unseen below the water that will rip your hull open and send you to the bottom of the ocean. Savvy … Continue reading Icebergs – Losing Deals to What You Don’t See Under the Water
A Simple Plan for a Successful Week
Dieter Rams ( https://en.wikipedia.org/wiki/Dieter_Rams ) belief in "Less, but better" design created products that "just worked" and influenced design that has changed the world through his work at Braun and those who were/are inspired by him such as Jony Ives and Steve Jobs. If you've held an iPhone you've experienced his influence. His work includes … Continue reading A Simple Plan for a Successful Week
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